{
 "updated": "2026-07-31",
 "source": "Meta Ad Library pulls 26 + 31 Jul 2026 (advertiser-scoped sweep, 433 ads screened)",
 "formats": [
  {
   "id": "notes-fyxer",
   "name": "Notes-app screenshot",
   "badge": "native mimicry",
   "badgeNo": false,
   "line": "\"Things Fyxer saved me from:\" — testimony written as a private note. Our version: her program outline, edited January 2024.",
   "advertiser": "Fyxer",
   "adId": "2657874407916958",
   "species": "02",
   "register": "natural",
   "production": "desk",
   "media": {
    "type": "image",
    "src": "research/inspo/notes-app_1_ad2657874407916958.jpg",
    "alt": "Fyxer notes-app ad"
   }
  },
  {
   "id": "notes-calm",
   "name": "Notes-app, long-form",
   "badge": "native mimicry",
   "badgeNo": false,
   "line": "\"THIS IS HOW I GOT MYSELF BACK\" — a full first-person story inside the note. Proof the format carries 120 words, not just a list.",
   "advertiser": "Calm",
   "adId": "2213917652743434",
   "species": "02",
   "register": "natural",
   "production": "desk",
   "media": {
    "type": "image",
    "src": "research/inspo/notes-app_3_ad2213917652743434.jpg",
    "alt": "Calm notes-app narrative ad"
   }
  },
  {
   "id": "notes-ourplace",
   "name": "Notes-app, four lines",
   "badge": "brevity discipline",
   "badgeNo": false,
   "line": "The whole ad: the offer, then \"That's it. Happy shopping.\" The restraint is what makes it feel premium — it doesn't feel like anyone's selling to you.",
   "advertiser": "Our Place",
   "adId": "810905868182713",
   "species": "02",
   "register": "natural",
   "production": "desk",
   "media": {
    "type": "image",
    "src": "research/inspo/notes-app_2_ad810905868182713.jpg",
    "alt": "Our Place notes-app announcement ad"
   }
  },
  {
   "id": "aichat-perplexity",
   "name": "The working transcript",
   "badge": "prompt-ad variant",
   "badgeNo": false,
   "line": "Serif claim up top, the agent visibly working below. The most premium AI-demonstration static on the wall.",
   "advertiser": "Perplexity",
   "adId": "1474683287373953",
   "species": "11",
   "register": "natural",
   "production": "desk",
   "media": {
    "type": "image",
    "src": "research/inspo/chatgpt_1_ad1474683287373953.jpg",
    "alt": "Perplexity working-transcript ad"
   }
  },
  {
   "id": "aichat-gws-formula",
   "name": "Prompt pill → real artifact",
   "badge": "closest analog to us",
   "badgeNo": false,
   "line": "Claim, then one prompt in a pill, then the actual Sheet it produced. No adjectives anywhere. This is structurally the ad we should be running.",
   "advertiser": "Google Workspace",
   "adId": "4462596160682657",
   "species": "11",
   "register": "natural",
   "production": "desk",
   "media": {
    "type": "image",
    "src": "research/inspo/chatgpt_2_ad4462596160682657.jpg",
    "alt": "Google Workspace Gemini prompt-to-spreadsheet ad"
   }
  },
  {
   "id": "aichat-openai-business",
   "name": "One prompt, three outputs",
   "badge": "prompt-ad variant",
   "badgeNo": false,
   "line": "\"From idea to ready-to-share in minutes\" — the prompt on top, the artifacts it made fanned out beneath. The multi-output version of the same move.",
   "advertiser": "ChatGPT Business",
   "adId": "933725172983775",
   "species": "11",
   "register": "natural",
   "production": "desk",
   "media": {
    "type": "image",
    "src": "research/inspo/chatgpt_3_ad933725172983775.jpg",
    "alt": "ChatGPT Business prompt-to-outputs ad"
   }
  },
  {
   "id": "prompt-over-photo-gws",
   "name": "Prompt over the photograph",
   "badge": "prompt-ad variant",
   "badgeNo": false,
   "line": "The prompt panel floats over a real human's world, not a UI void. The warmest staging of \"type → get\" anyone runs.",
   "advertiser": "Google Workspace",
   "adId": "811682785235803",
   "species": "11",
   "register": "natural",
   "production": "desk",
   "media": {
    "type": "image",
    "src": "research/inspo/text-message_2_ad811682785235803.jpeg",
    "alt": "Google Gemini prompt over photograph"
   }
  },
  {
   "id": "search-ag1-composite",
   "name": "Message → search composite",
   "badge": "native mimicry",
   "badgeNo": false,
   "line": "A text thread, then a search, then the product — three surfaces people trust, stacked in one image.",
   "advertiser": "AG1",
   "adId": "1858913198126956",
   "species": "12",
   "register": "natural",
   "production": "desk",
   "media": {
    "type": "image",
    "src": "research/inspo/native-search_1_ad1858913198126956.jpg",
    "alt": "AG1 message-to-search composite"
   }
  },
  {
   "id": "stat-fyxer",
   "name": "The stat hero",
   "badge": "number as creative",
   "badgeNo": false,
   "line": "\"5 hours saved every week on average\" — aggregate proof at billboard weight, product UI beneath. No customer permissions needed.",
   "advertiser": "Fyxer",
   "adId": "1915109082729318",
   "species": "15",
   "register": "natural",
   "production": "desk",
   "media": {
    "type": "image",
    "src": "research/inspo/statistic_1_ad1915109082729318.jpg",
    "alt": "Fyxer stat hero ad"
   }
  },
  {
   "id": "beforeafter-charts",
   "name": "Before / after as honest charts",
   "badge": "premium register",
   "badgeNo": false,
   "line": "\"Caffeine crash\" vs \"real boost\" — the transformation shown as two labeled curves on paper, zero hype. Our doctrine's before/after.",
   "advertiser": "Nootropic DTC (via Motion)",
   "adId": "1268103381960310",
   "species": "22",
   "register": "natural",
   "production": "desk",
   "media": {
    "type": "image",
    "src": "research/inspo/before-and-after_2_ad1268103381960310.jpg",
    "alt": "Honest-chart before and after"
   }
  },
  {
   "id": "comment-ama-static",
   "name": "The AMA response",
   "badge": "question as creative",
   "badgeNo": false,
   "line": "A real audience question answered in-frame, product incidental. The static sibling of the comment-response video.",
   "advertiser": "DTC supplement (via Motion)",
   "adId": "1244621937868633",
   "species": "30",
   "register": "natural",
   "production": "desk",
   "media": {
    "type": "image",
    "src": "research/inspo/comment-response_2_ad1244621937868633.jpg",
    "alt": "AMA question response static"
   }
  },
  {
   "id": "call-arrae",
   "name": "The incoming call",
   "badge": "native mimicry",
   "badgeNo": false,
   "line": "\"Summer is calling\" — the accept/decline surface as the CTA. Pattern-interrupt mimicry one notch bolder than the text thread.",
   "advertiser": "Arrae",
   "adId": "1457850102653685",
   "species": "11",
   "register": "stretch",
   "production": "desk",
   "media": {
    "type": "image",
    "src": "research/inspo/text-message_1_ad1457850102653685.jpg",
    "alt": "Arrae incoming-call ad"
   }
  },
  {
   "id": "promptbox-lovable",
   "name": "Prompt-box static",
   "badge": "21 ads share it",
   "badgeNo": false,
   "line": "It shows the promise instead of claiming it — her own prompt, real UI behind it.",
   "advertiser": "Lovable",
   "adId": "1508075731093319",
   "species": "19",
   "register": "natural",
   "production": "tools",
   "media": {
    "type": "image",
    "src": "/adswipe/media/lovable-1508075731093319.jpg",
    "alt": "Lovable prompt-box static"
   }
  },
  {
   "id": "pip-replit",
   "name": "Creator PiP over product",
   "badge": "13 ads · 77 days",
   "badgeNo": false,
   "line": "Replit's workhorse. Product fills 80% of the frame; the person exists to vouch.",
   "advertiser": "Replit",
   "adId": "1615841509518126",
   "species": "23",
   "register": "natural",
   "production": "camera + capture",
   "media": {
    "type": "video",
    "poster": "/adswipe/media/replit-1615841509518126-poster.jpg",
    "src": "/adswipe/media/replit-1615841509518126.mp4"
   }
  },
  {
   "id": "numbercard-replit",
   "name": "Named-customer number card",
   "badge": "5 ads · 33 days",
   "badgeNo": false,
   "line": "One person, one number at billboard weight, no story on the card.",
   "advertiser": "Replit",
   "adId": "2216506352522988",
   "species": "37",
   "register": "natural",
   "production": "desk",
   "media": {
    "type": "image",
    "src": "/adswipe/media/replit-2216506352522988.jpg",
    "alt": "Replit named-customer number card"
   }
  },
  {
   "id": "callugc-replit",
   "name": "Call-format UGC",
   "badge": "37 days",
   "badgeNo": false,
   "line": "A FaceTime call instead of a talking head — a recommendation to a friend that you feel like you're overhearing.",
   "advertiser": "Replit",
   "adId": "1022432166805996",
   "species": "27",
   "register": "natural",
   "production": "casting",
   "media": {
    "type": "video",
    "poster": "/adswipe/media/replit-1022432166805996-poster.jpg",
    "src": "/adswipe/media/replit-1022432166805996.mp4"
   }
  },
  {
   "id": "priceanchor-replit",
   "name": "Price-anchor card",
   "badge": "2 ads · 32 days",
   "badgeNo": false,
   "line": "\"Quoted £100K. Built for £175.\" The math does the testimonial's job — this is our angle #24, already running as a real ad.",
   "advertiser": "Replit",
   "adId": "1541917413976172",
   "species": "37",
   "register": "natural",
   "production": "desk",
   "media": {
    "type": "image",
    "src": "/adswipe/media/replit-1541917413976172.jpg",
    "alt": "Replit price-anchor card"
   }
  },
  {
   "id": "artifact-replit",
   "name": "Artifact transformation",
   "badge": "3 ads · 22 days",
   "badgeNo": false,
   "line": "Her messy notes become the finished thing. Hook #19's psychology in a real ad.",
   "advertiser": "Replit",
   "adId": "1706466697259206",
   "species": "43",
   "register": "natural",
   "production": "tools",
   "media": {
    "type": "video",
    "poster": "/adswipe/media/replit-1706466697259206-poster.jpg",
    "src": "/adswipe/media/replit-1706466697259206.mp4"
   }
  },
  {
   "id": "yapper-replit",
   "name": "The yapper",
   "badge": "33 days",
   "badgeNo": false,
   "line": "One continuous take, lav mic visible in hand. The unbroken take is what makes it believable.",
   "advertiser": "Replit",
   "adId": "1660816078992502",
   "species": "29",
   "register": "natural",
   "production": "camera",
   "media": {
    "type": "video",
    "poster": "/adswipe/media/replit-1660816078992502-poster.jpg",
    "src": "/adswipe/media/replit-1660816078992502.mp4"
   }
  },
  {
   "id": "overlay-replit",
   "name": "Screenshot-overlay commentary",
   "badge": "33 days",
   "badgeNo": false,
   "line": "\"Need a deck tomorrow?\" — she talks, the product floats in over her shoulder. Creator commentary grammar, product as the exhibit.",
   "advertiser": "Replit",
   "adId": "895289499526961",
   "species": "32",
   "register": "stretch",
   "production": "camera",
   "media": {
    "type": "video",
    "poster": "/adswipe/media/replit-895289499526961-poster.jpg",
    "src": "/adswipe/media/replit-895289499526961.mp4"
   }
  },
  {
   "id": "brandfilm-lovable",
   "name": "Brand film as paid media",
   "badge": "256 days · 40.9M views",
   "badgeNo": false,
   "line": "Cinema running as an always-on Meta ad for eight and a half months.",
   "advertiser": "Lovable",
   "adId": "884120337572569",
   "species": "54",
   "register": "natural",
   "production": "crew",
   "media": {
    "type": "video",
    "poster": "/adswipe/media/lovable-884120337572569.jpg",
    "src": "/adswipe/media/Yr_q6foDYQk.mp4"
   }
  },
  {
   "id": "letter-noom",
   "name": "The signed letter",
   "badge": "long-form text",
   "badgeNo": false,
   "line": "Body copy on a flat ground, signed \"With you every step, The Noom Team.\" No image at all. Only the people it's written for will read the whole thing — which is the point.",
   "advertiser": "Noom",
   "adId": "790593683295110",
   "species": "16",
   "register": "natural",
   "production": "desk",
   "media": {
    "type": "image",
    "src": "research/inspo/letter_3_ad790593683295110.jpeg",
    "alt": "Noom signed letter ad"
   }
  },
  {
   "id": "review-bonobos",
   "name": "The review card",
   "badge": "premium register",
   "badgeNo": false,
   "line": "Italic serif name, five stars, one attributed pull-quote, product calm behind it. Proof that a review card doesn't have to look like a review card.",
   "advertiser": "Bonobos",
   "adId": "1582574436378603",
   "species": "40",
   "register": "natural",
   "production": "desk",
   "media": {
    "type": "image",
    "src": "research/inspo/review_1_ad1582574436378603.jpg",
    "alt": "Bonobos review card ad"
   }
  },
  {
   "id": "table-dossier",
   "name": "The comparison table",
   "badge": "stretch — sale-led",
   "badgeNo": false,
   "line": "A literal table: their price, our price, line by line. The mechanic ports straight to a Kajabi/Skool ledger; the SALE banner above it does not.",
   "advertiser": "Dossier",
   "adId": "1478073363882056",
   "species": "18",
   "register": "stretch",
   "production": "desk",
   "media": {
    "type": "image",
    "src": "research/inspo/us-vs-them_1_ad1478073363882056.jpg",
    "alt": "Dossier comparison table ad"
   }
  },
  {
   "id": "negation-everydaydose",
   "name": "Category negation",
   "badge": "stretch — loud",
   "badgeNo": false,
   "line": "\"THIS IS NOT ADDERALL,\" struck through. The whole ad is telling you what it's not. Ours would be \"this is not another course platform\" — at a quieter volume.",
   "advertiser": "Everyday Dose",
   "adId": "1248123334147763",
   "species": "18",
   "register": "stretch",
   "production": "desk",
   "media": {
    "type": "image",
    "src": "research/inspo/us-vs-them_3_ad1248123334147763.jpg",
    "alt": "Everyday Dose category negation ad"
   }
  },
  {
   "id": "search-b2b",
   "name": "Search box, B2B",
   "badge": "stretch — fear turn",
   "badgeNo": false,
   "line": "The buyer's real query typed into a search bar, then: \"Your competitor is.\" Proof the mimicry works outside DTC; the threat close is the part we'd drop.",
   "advertiser": "Advertiser not named in the creative",
   "adId": "1247453554261225",
   "species": "12",
   "register": "stretch",
   "production": "desk",
   "media": {
    "type": "image",
    "src": "research/inspo/native-search_2_ad1247453554261225.jpg",
    "alt": "B2B search-box mimicry ad"
   }
  },
  {
   "id": "street-lovable",
   "name": "Street reaction",
   "badge": "mechanism yes, street no",
   "badgeNo": false,
   "line": "Scales next door — 18 ads on one creative. The sidewalk staging is wrong for us (there is no street population of coaches, so you end up casting strangers). But the mechanism underneath — a real first reaction from someone with nothing at stake — is one of the best things we could film. Ours is a coach seeing Circle AI for the first time.",
   "advertiser": "Lovable",
   "adId": "1519572239652556",
   "species": "33",
   "register": "stretch",
   "production": "crew",
   "media": {
    "type": "video",
    "poster": "/adswipe/media/lovable-1519572239652556-poster.jpg",
    "src": "/adswipe/media/lovable-1519572239652556.mp4"
   }
  },
  {
   "id": "email-grammarly",
   "name": "The email you're still writing",
   "badge": "fills a gap",
   "badgeNo": false,
   "line": "A real compose screen, mid-apology, keyboard up. Not an inbox mockup — the message you're stuck on. Ours is her own January email to herself, still unanswered.",
   "advertiser": "Grammarly",
   "adId": "1644578070104424",
   "species": "04",
   "register": "natural",
   "production": "desk",
   "media": {
    "type": "image",
    "src": "research/inspo2/email-grammarly_ad1644578070104424.jpg",
    "alt": "Grammarly email compose ad"
   }
  },
  {
   "id": "verdict-grammarly",
   "name": "The verdict on the artifact",
   "badge": "best new mechanic",
   "badgeNo": false,
   "line": "The document blurred behind, and the product's judgment stamped over it: \"contains unprofessional, unconvincing writing which some coworkers may find questionable.\" Ours writes itself — \"Group Program — DRAFT. Last edited 19 months ago.\"",
   "advertiser": "Grammarly",
   "adId": "1954934928471981",
   "species": "01",
   "register": "natural",
   "production": "desk",
   "media": {
    "type": "image",
    "src": "research/inspo2/verdict-grammarly_ad1954934928471981.jpg",
    "alt": "Grammarly document verdict ad"
   }
  },
  {
   "id": "portrait-elevenlabs",
   "name": "Portrait and one line",
   "badge": "type-led editorial",
   "badgeNo": false,
   "line": "\"The Sound of Genius — Einstein, now on ElevenLabs.\" A face, a line, a white ground, no product and no UI. The closest thing the sweep found to a true type-led editorial.",
   "advertiser": "ElevenLabs",
   "adId": "2535816813552978",
   "species": "13",
   "register": "natural",
   "production": "desk",
   "media": {
    "type": "image",
    "src": "research/inspo2/portrait-elevenlabs_ad2535816813552978.jpg",
    "alt": "ElevenLabs Einstein portrait ad"
   }
  },
  {
   "id": "artifact-elevenlabs",
   "name": "Artifact → artifact",
   "badge": "static transformation",
   "badgeNo": false,
   "line": "Wall of text on the left, finished audiobook on the right, one arrow between them. Two real objects side by side instead of a claim. Her doc → her live program is the same picture.",
   "advertiser": "ElevenLabs",
   "adId": "1637080180861698",
   "species": "22",
   "register": "natural",
   "production": "desk",
   "media": {
    "type": "image",
    "src": "research/inspo2/artifact-elevenlabs_ad1637080180861698.jpg",
    "alt": "ElevenLabs text to audiobook ad"
   }
  },
  {
   "id": "guide-airtable",
   "name": "The guide offer",
   "badge": "lead magnet as ad",
   "badgeNo": false,
   "line": "A \"Guide\" pill, the title at billboard weight, and the actual pages fanned beneath so you can see what you'd get. The inside-baseball magnet our doctrine asks for, executed.",
   "advertiser": "Airtable",
   "adId": "965834222476373",
   "species": "39",
   "register": "natural",
   "production": "desk",
   "media": {
    "type": "image",
    "src": "research/inspo2/guide-airtable_ad965834222476373.jpg",
    "alt": "Airtable guide offer ad"
   }
  },
  {
   "id": "quote-grammarly",
   "name": "Named-role quote card",
   "badge": "one template, many quotes",
   "badgeNo": false,
   "line": "Quote, headshot, name, title, company. Grammarly runs dozens off this one template — the scalable proof asset. Ours is a coach with a real business behind her name.",
   "advertiser": "Grammarly",
   "adId": "3709730899168624",
   "species": "37",
   "register": "natural",
   "production": "desk",
   "media": {
    "type": "image",
    "src": "research/inspo2/quote-grammarly_ad3709730899168624.jpg",
    "alt": "Grammarly testimonial quote card"
   }
  },
  {
   "id": "brandtype-mercury",
   "name": "Brand type, no claim",
   "badge": "stretch — no offer",
   "badgeNo": false,
   "line": "Painted silk, three words, a mark. Genuinely beautiful and deliberately not a performance ad — there's no claim, no proof, nothing to click toward. It's here to show the level we're aiming at, not as a template to copy.",
   "advertiser": "Mercury",
   "adId": "1215849007427897",
   "species": "13",
   "register": "stretch",
   "production": "desk",
   "media": {
    "type": "image",
    "src": "research/inspo2/brandtype-mercury_ad1215849007427897.jpg",
    "alt": "Mercury brand type ad"
   }
  }
 ]
}